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A Friction-less Future?
May 28, 2008
I'm interrupting my three-part series on Transactional Content Management EMC-style because of a particular word: FRICTION. Although I don't want to go on record saying it was used in every keynote at EMC World, not a keynote speaker I listened to failed to say it......
Joe Tucci, Chairman of the Board of Directors, President and Chief Executive Officer of EMC, said there is "still too much friction between IT and the Information Creators." Now I can't jump into his brain, but I think he meant to imply that "information creators" and information consumers, for that matter, shouldn't really need to interact with IT very much, if at all.
Howard Elias, President, EMC Global Services and Resource Management Software Group; Executive Vice President, EMC Corporation, said that, "There is too much friction" in IT. He insisted that despite the great strides made in Information Technology. too much friction continues to exist between the information being created and the users that wanted to consume it
Mark Lewis, President of the Content Management and Archiving Division of EMC Corporation, not only used the word friction, but he went on to say that EMC's new Transactional Content Management platform will be, "uniquely optimized for business agility that enables organizations to deliver a highly-adaptive, proactive, customer-centric application."
Chuck Hollis, Vice President of Technology Alliances at EMC, used the word in his blog earlier this year: " Less friction is good, and leads to all sorts of wonderful things," and he even blogged on the topic during Day 3 of EMC World.
World-record holder of the longest job title (General Manager of the SharePoint Technologies Group and Senior Director of the Compliance Applications Groups for EMC's Content Management and Archiving Business Unit) and EMC employee Andrew Chapman, uses the word in his post-EMC World blog-post:
"MORE INTERESTINGLY IS HOW/WHY DID SHAREPOINT BECOME SO PERVASIVE IN THESE ORGANIZATIONS TO THE POINT THAT IT IS NOW AN ISSUE FOR THESE CUSTOMERS TO SOLVE?
- Great question. IMHO Microsoft did a great job of creating a solution in a space what had almost no friction. The layer in which SharePoint resides is so multifaceted - it can be viewed as an über-file system, an extremely rich development platform or a layer under Office that provides basic productivity tools. Previously there was no easy way of extending Microsoft Office in to an organization's processes. Oh, and people believe that it comes for free.it doesn't but even the illusion of a bargain is a great sales tool. "
I could go on........ I have an endless number of instances to list, but my point's already made. EMC is looking to put business users into the driver's seat and minimize the need for IT involvement.
A consumer-like Web 2.0 experience is headed for the Enterprise courtesy of EMC. The question to ask: How does this affect me?
Posted by admin at 4:31 PM
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