that part of the leadership team that made Documentum what it is, is gone. Howard Shao retired; Dave Dewalt (the CEO who brought Documentum into the Content (Vs Document) Management) space is leading McAfee to new heights ; and on Monday Adobe issued a press release saying that it hired Rob Tarkoff.

From what I can tell, these fellows all left for great opportunities (save Howard who says he left to ski.)

Anyway, while it might be easy to say something irresponsible like the EMC-ing of Documentum will wreck it,, it's just as likely that there will be improvements, or new features in spin-speak.

At EMC-CMA, John McCormick, VP, Product Management , EMC, explained why EMC-CMA was now a more suitable name for the DUMA conference. ( DUMA stood for Documentum Users Mid-Atlantic).

It's not only about Documentum anymore, is the short answer.

But McCormick explained the long way. "CMA stands for Content Management and Archiving. It's a good functional description for what we do. We manage Content Collaboration (Collaboration, Search, Document Management), Transactions (Capture, BPM, Workflows), Interactivity (WebSite and Digital Asset Management as well as Editorial Publishing), and Archival (E-mail, ERM/DB, Report Archiving.)"

Got it?